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A significant number of very powerful brands were dying off. I saw a clear opportunity to really change the game and make some of these great brands thrive. Formation Media was born in to take advantage of that opportunity. From there, we looked over the 3, magazines that have died over the past 18 months to decide which we should go after.

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While we were building things out, we purchased Car Audio and Electronics Magazine. We took the archival content and that powerful brand and added that to our model, which allows us to inexpensively create massive amounts of high-quality text, video and pictorial content.

Sam Jones: We combine brand, editorial content, and social media to create engagement. Then we syndicate that content out and allow others to take it wherever they want it, for free. We want people to consume the content when and how they want to consume it. Up to 80 percent of our traffic is from syndication partners and search, where brand, content quality, and the opinion of others you trust matter.

Users come back to our site engaged and looking for richer content and community interactions. But on the digital side, if you have faith in the brand, the quality of the content, and the user experience, all sorts of wonderful magic happens for the business. Depending on the year, between 70 and 90 percent of our available inventory is from double-digit branded advertisers, and 95 percent of our costs are taken out.

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Monetization follows when you focus on doing the right things for your users. Sam Jones: We want dedicated stewardship over a voice, we want to create engaged communities, and we want to deliver high-quality content. But staffing will be appropriate for the profitability that we need and expect. For Car Audio and Electronics Magazine, which had 85 people that ran that publication, we now have two.

If we were to buy into the shelter space, which has larger brands and different content needs, we would require more than two people to maintain a strong editorial voice. Frankly, the most important app on the iPad is Safari.

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When we make it easy for people to get what they want for free, engagement and brand can be monetized through advertising and e-commerce throughout the published and syndicated environment that we manage. The users win, our syndication partners split revenues, and we reach several times more people. If somebody wants our content, you can get it in any way that you can possibly ask for it.


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If you have two tin cans and a string with an Internet connection, our goal is to get it to you. But brands and deep engagement have done very well.

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As I noted earlier, 70 to 90 percent of our available inventory — depending on the time of year and other factors — is double-digit CPMs. Two, advertising to support a business entity has to be scaled.

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Interestingly, the Herald tended to focus on the less bohemian Right Bank crowd, leaving the artier stuff to the Chicago Tribune, which had by now launched a Paris edition. The Herald believed its role was to provide comprehensive world news for wealthy, sophisticated Americans in Paris — the kind of people Fitzgerald wrote about. And there seemed to be droves of them.


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He died in , having firmly established the principles to which the paper still adheres. The core purpose of The New York Times is to enhance society by creating, collecting and distributing high-quality news, information and entertainment… Content of the highest quality and. In the end, they decided to create a new model themselves.

Each article is graded out of 10 in terms of its quality and relevance to them. Then, with further questions in focus groups, we try to determine why some articles work for them, and others.