Guide It’s Not How Good You Are, It’s How Good You Want to Be: The world’s best selling book

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It's not how good you are, it's how good you want to be

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{epub download} It's Not How Good You Are Its How Good You Want to B…

Think again. As the third point illustrates: What seems simple is actually wisdom. Paul Arden aims to teach business success from an advertising perspective. He talks about how to stimulate creativity, the benefits of making mistakes, how you can turn an average company into a great company regardless of your position , how to communicate effectively, and more. Although published back in by Phaidon Press, and the advertising philosophy of Don Draper is considered laughably out-of-date today, the fundamental principles that Paul Arden talks about are as relevant as ever, and are applicable to any business that requires any amount of selling or creativity.


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The marketing and advertising people would do well to buy this book. No menu assigned!


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