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  • Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition.

Kawasaki--entrepreneur, venture capitalist, and irreverent pundit, and author of the bestselling "The Art of the Start"--has compiled his best wit, wisdom, and contrarian opinions in this work that shows readers how to ignore fads and foolishness while sticking to commonsense practices. Specifications Publisher Penguin Publishing Group.

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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

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  • Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.
  • Reality Check : The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.
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Sign in to Purchase Instantly. Overview "Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check.

Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions.


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  3. The hermetic logos. Reading the Corpus Hermeticum as a reflection of Graeco-Egyptian mentality.
  4. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition!
  5. About the Author Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.