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This posting frequency is higher than what many brands maintain, but between a mixture of Story content and organic content, this will help you stay relevant. Patience is a virtue. You need to be on Instagram because your followers and potentially customers are actively looking for you there. Most Instagram users follow at least one brand on Instagram; an enormous chunk of those users follow many more.

This is exactly what you want to hear, because all brands want to know that a platform can actually result in direct sales over time.

A Secret Revealed

Again, this is showing a willingness to engage with business profiles on the platform, along with the fact that people are now using Instagram to potentially get vital information about a business, like location, store hours, or to communicate with them directly. Right now, across the board, mobile usage has increased and surpassed desktop usage in all areas but one: the process of actually making purchases. While mobile purchases are becoming more common, desktop has historically been where they happen. This is higher than other platforms, including Facebook, where engagement rates hover around 0.

Engagement rate here is defined as a like or comment on your posts, and it can include responses to interactive Story stickers but not just views. Wondering how often you should be posting content and what types of content users want to see? This will help clear things up. You have to post consistently to stay relevant, after all.

User-generated content should be an essential part of your marketing plan. Create campaigns designed to inspire UGC, and then ask if you can share it. Certain types of images will get more results than others. It can help with geotagging, improving your reach, and it also will ensure that your post is in the feed when users browse to look at a certain location at any given time on Instagram. Sixty percent of the photos these brands post have filters applied, with Lo-Fi being the most popular, and Valencia garnering the most engagement. With more than half of the top brands using the same filter for every post, consider doing the same.

It will create a more distinct look that will improve brand recognition, which will help you in the long run. Branded hashtags are created by businesses to help raise brand awareness and encourage easily-trackable UGC. Examples include loveloft and worldsstrongestcoffee.

There are a lot of branded hashtags out there, so make sure yours is one of them. Several case studies, however, point to 11 as the magic number, showing engagement increasing with each hashtag as you go up to 11 in number, but then declining afterward. Hashtags that contain an average of characters perform better than shorter hashtags. The added reach and visibility they can get you are enormous. Which explains our next stat…. Image source: socialbakers. Source: Merkle. Then VidMob noticed that half of the consumers of Stories on every social platform have a preference for videos that make them laugh.

Two different case studies both linked below immediately showed the value of Stories Ads, which reflects on the value of Stories themselves. Source: Instagram. According to Instagram, 1 in 3 of the most-viewed Stories are from businesses. Our lives are measured out The great breakthroughs in our lives generally happen only as a result of the accumulation of innumerable small steps and minor achievements. We're called to reach out to someone, to pick up an odd book on the library shelf, to sign up for a class even though we're convinced we don't have the time or money, to go to our desks each day, to turn left instead of right.

The Untold Stories of Paul McCartney

These are the fire drills for our bigger calls. When I do not know who I am, I serve you. When I know who I am, I am you. Perhaps ultimately, spiritual simply means experiencing wholeness and interconnectedness directly, a seeing that individuality and the totality are interwoven, that nothing is separate or extraneous. If you see in this way, then everything becomes spiritual in its deepest sense. Doing science is spiritual. So is washing the dishes. Hillel the sage, who was asked to relate the whole of Torah while standing on one foot: "Do not do to others that which is hateful to you.

All the rest is commentary. Now go study. The saints are what they are, not because their sanctity makes them admirable to others, but because the gift of sainthood makes it possible for them to admire everybody else.

The Most Interesting Science News Articles of the Week | Live Science

Ten thousand flowers in spring, the moon in autumn, A cool breeze in summer, snow in winter. If your mind isn't clouded by unnecessary things, This is the best season of your life. Today like every other day We wake up empty and scared. Don't open the door of your study And begin reading.

Take down a musical instrument. Let the beauty we love be what we do There are hundreds of way to kneel And kiss the earth. Tell me what you pay attention to and I will tell you who you are. I dreamt I was a butterfly, fluttering hither and thither; then I awoke. Now I wonder: Am I a man who dreamt of being a butterfly, or am I a butterfly dreaming that I am a man?

But if they ask me, "Why were you not Zusya? It is only with the heart that one can see rightly: what is essential is invisible to the eye. When I look inside and see that I am nothing, that's wisdom. When I look outside and see that I am everything, that's love. Between these two my life turns. We are not troubled by things, but by the opinions we have about things.

Stand still. The trees before you and the bushes beside you are not lost. Wherever you are is a place called Here, And you must treat it as a powerful stranger, Must ask permission to know it and be known. The forest breathes. It answers, I have made this place around you, If you leave it you may come back again saying Here. No two trees are the same to Raven. No two branches the same to Wren. If what a tree or a bush does is lost on you, You are surely lost. The forest knows Where you are. You must let it find you.

Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure or nothing. Buckminster Fuller himself was fond of stating that what seems to be happening at the moment is never the full story of what is really going on. He liked to point out that for the honey bee, it is the honey that is important. But the bee is at the same time nature's vehicle for carrying out cross-pollination of the flowers.

Interconnectedness is a fundamental principle of nature. Nothing is isolated. Each event connects with others. I am an old man and have known a great many troubles, most of which never happened - anonymous sometimes attributed to Mark Twain -. We see things not as they are, but as we are. Tomlinson -. The birds have vanished into the sky, and now the last cloud drains away. We sit together, the mountain and me, until only the mountain remains. Ram Dass tells of a student who went to a Zen master. Not a dead Zen master. As a single footstep will not make a path on the earth, so a single thought will not make a pathway in the mind.

Your blood type matters

To make a deep physical path, we walk again and again. To make a deep mental path, we must think over and over the kind of thoughts we wish to dominate our lives.


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Don't ask what the world needs. Ask what makes you come alive and go do it. Because what the world needs is people who have come alive. The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift. First I was dying to finish high school and start college. And then I was dying to finish college and start working. And then I was dying to marry and have children. And then I was dying for my children to grow old enough for school so I could return to work.

And then I was dying to retire. And now, I am dying And suddenly realize I forgot to live. I slept and dreamt that life was joy. I awoke and saw that life was service. I acted and behold, service was joy. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. You must not lose faith in humanity. Humanity is like an ocean; if a few drops of the ocean are dirty, the ocean does not become dirty.

In my walks, I would fain return to my senses. What business have I in the woods if I am thinking of something out of the woods? Our bodies know they belong, It's our minds that make our lives so homeless. Compassion is not a relationship between the healer and the wounded. It's a relationship between equals.

Only when we know our own darkness well can we be present with the darkness of others. Compassion becomes real when we recognize our shared humanity. Could we have no agenda when we walk into a room with another person, not know what to say, not make that person wrong or right? Could we see, hear, feel other people as they really are? But true communication can happen only in that open space. Holiness comes wrapped in the ordinary. There are burning bushes all around you.

Every tree is full of angels. Hidden beauty is waiting in every crumb. Every part of our personality that we do not love will become hostile to us. If you have embarked on this journey of self-reflection, you may be at a place that everyone, sooner or later, experiences on the spiritual path. You have a choice whether to open or close, whether to hold on or let go, whether to harden or soften, whether to hold your seat or strike out. That choice is presented to you again and again and again. I sought my soul, But my soul I could not see. I sought my God, But my God eluded me. I sought my brother, And found all three.

See it for the fathomless mystery that it is. In the boredom and pain of it no less than in the excitement and gladness: touch, taste, smell your way to the holy and hidden heart of it because in the last analysis all moments are key moments, and life itself is grace. Is there anything I can do to make myself Enlightened? As little as you can do to make the sun rise in the morning. Then of what use are the spiritual exercises you prescribe? To make sure you are not asleep when the sun begins to rise. There is nothing you can do to improve your soul. There is nothing you can do to stain your soul.

I believe that the only true religion consists of having a good heart. The further I wake into this life, the more I realize that God is everywhere and the extraordinary is waiting quietly beneath the skin of all that is ordinary. Light is in both the broken bottle and the diamond, and music is in both the flowing violin and the water dripping from the drainage pipe. Yes, God is under the porch as well as on top of the mountain, and joy is in both the front row and the bleachers, if we are willing to be where we are.

We can stop struggling with what occurs and see its true face without calling it the enemy. It helps to remember that our spiritual practice is not about accomplishing anything - not about winning or losing - but about ceasing to struggle and relaxing as it is. That is what we are doing when we sit down to meditate. That attitude spreads into the rest of our lives. Most of us need to be reminded that we are good, that we are lovable, that we belong. Our relationships have the potential to be a sacred refuge, a place of healing and awakening.

With each person we meet, we can learn to look behind the mask and see the one who longs to love and be loved. Then it was as if I suddenly saw the secret beauty of their hearts, the depths of their hearts where neither sin nor desire nor self-knowledge can reach, the core of their reality, the person that each one is in the eyes of the Divine. If only they could all see themselves as they really are. If only we could see each other that way all the time. There would be no more war, no more hatred, no more cruelty, no more greed. Enlightenment does exist.

It is possible to awaken. Unbounded freedom and joy, oneness with the Divine, awakening into a state of timeless grace - these experiences are more common than you know, and not far away. There is one further truth, however: They don't last. Our realizations and awakenings show us the reality of the world, and they bring transformation, but they pass. We all know that after the honeymoon comes the marriage. After the election comes the hard task of governance. In spiritual life it is the same: After the ecstasy comes the laundry. When we think that something is going to bring us pleasure, we really don't know what's going to happen.

When we think something is going to give us misery, we don't know. Letting there be room for not knowing is the most important thing of all. We try to do what we think is going to help.

But we don't know. We never know if we're going to fall flat or sit up tall. When there's a big disappointment, we don't know if that's the end of the story. It may be just the beginning of a great adventure. Life is like that. We call something bad; we call it good. But really we just don't know. With spiritual maturity Integrated and personal spiritual practice includes our work, our love, our families, and our creativity.

It understands that the personal and the universal are inextricably connected, that the universal truths of spiritual life can come alive only in each particular and personal circumstance. How we live is our spiritual life. As one wise student remarked, 'If you really want to know about a Zen master, talk to their spouse. Truly, we live with mysteries too marvelous to be understood Thanks to a Byzantine Fault Tolerance system, just two-thirds of the nodes must come to consensus that the transaction is legitimate for it to be executed and written to the blockchain.

A structure of Merkle Trees in the code makes it simple to recognize changes made to the Libra Blockchain.


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  7. Facebook announces Libra cryptocurrency: All you need to know.
  8. With 5KB transactions, 1, verifications per second on commodity CPUs and up to 4 billion accounts, the Libra Blockchain should be able to operate at 1, transactions per second if nodes use at least 40Mbps connections and 16TB SSD hard drives. Transactions on Libra cannot be reversed. If an attack compromises over one-third of the validator nodes causing a fork in the blockchain, the Libra Association says it will temporarily halt transactions, figure out the extent of the damage and recommend software updates to resolve the fork.

    This fee will be negligible to most consumers, but when they add up, the gas charges will deter bad actors from creating millions of transactions to power spam and denial-of-service attacks. Adding more nodes slows things down, and no one has proven a way to avoid that without compromising security. The Libra Blockchain is open source with an Apache 2. The Libra Association is working with HackerOne to launch a bug bounty system later this year that will pay security researchers for safely identifying flaws and glitches. The core transaction code looks like: LibraAccount.

    Eventually, Move developers will be able to create smart contracts for programmatic interactions with the Libra Blockchain. The Libra ecosystem and the Move language will be completely open to use and build, which presents a sizable risk. But if consumers get ripped off by these scammers, the anger will surely bubble up to Facebook. Libra incentives — rewarding early businesses The Libra Association wants to encourage more developers and merchants to work with its cryptocurrency. Wallets that pull users through the Know Your Customer anti-fraud and money laundering process or that keep users sufficiently active for over a year will be rewarded.

    For each transaction they process, merchants will also receive a percentage of the transaction back. Businesses that earn these incentives can keep them, or pass some or all of them along to users in the form of free Libra tokens or discounts on their purchases. This could create competition between wallets to see which can pass on the most rewards to their customers, and thereby attract the most users. You could imagine eBay or Spotify giving you a discount for paying in Libra, while wallet developers might offer you free tokens if you complete transactions within a year.

    Facebook also has another plan to grow its developer ecosystem. So how do you actually own and spend Libra? The idea is to make sending money to a friend or paying for something as easy as sending a Facebook Message.