Manual Reinventing professional services : building your business in the digital marketplace

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Details the importance of offering resources instead of simply selling. Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery. About The Author.


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Ari Kaplan is a business strategist who spent nearly nine years practicing law with large firms in New York City. He provides copywriting services, as well as training on communications, career growth, business development, publishing and networking. Kaplan is the author of a book on standing out and creating opportunity.

FAVORITE BOOK Reinventing Professional Services: Building Your Business in the Digital Marketplace

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Reinventing Professional Services - Practical Ideas for Rais 08/11 by MyLegal | Legal

Preview Your Review. Thank you. From Ari Kaplana recognized advisor on business and career developmentReinventing Professional Services: Building Your Business in the Digital Marketplaceoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures.


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Details the importance of offering resources instead of simply selling. Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery.

Ari Kaplan, Author of Reinventing Professional Services, Interviews Peter Rouse, founder-Case Record

Ari Kaplanis a business strategist who spent nearly nine years practicing law with large firms in New York City. He provides copywriting services, as well as training on communications, career growth, business development, publishing and networking. Since then, the business has grown exponentially, from users last year to over 28, today. Agencies are now forced to run variable businesses that can nimbly respond to unpredictable volatility.

Reinventing Professional Services. Building Your Business in the Digital Marketplace

Without the consistent retainers of yesteryear, it is difficult to incur fixed labor costs and remain profitable. The people who dole out projects to the talent. Also, clients are never allowed to directly access the network. They must run all resourcing requests through an agency or freelancer who is a member.

Kaplan, Ari

That way, members derive even more value from Communo while helping to mitigate price wars. The opposite of Upwork which I feel is a race to the bottom and nobody wins. Everyone is a professional in their chosen niche and market, yet we are all willing to grow together as an industry of professionals. After just two weeks in Communo, one of the two founding partners died in a tragic rock-climbing accident. Our members immediately kicked into high gear. Their rush to support the surviving founder through pro bono work, advice, resources, whatever they had to offer, was overwhelming.

What is one of the more unexpected things to come out of Communo so far? I originally thought of our Communo buildings as extra income generators, but they have turned into an integral part of our community building. As it turns out, people want and need a gathering space to make real, human connections with each other.


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We are starved for connectivity and compounds are like an oasis in the desert. They are my villains!