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- No Place for Amateurs: How Political Consultants are Reshaping American Democracy / Edition 2;
- No Place for Amateurs: How Political Consultants Are Reshaping American Democracy!
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Be the first to write a review About this product. New other : lowest price. About this product Product Information No Place for Amateursis an an insider's tour through the fast-paced, often sordid world of the professional political campaign. A veteran campaign consultant himself, Dennis Johnson serves as the perfect guide through the world of fund-raising, push-polling, focus groups, and negative attacks that form the basis of high-stakes national campaigning.
Cash is flowing into political races at a phenomenal rate, but why is every campaign so thirsty for funds? More polling, consultants, and TV time means more money. Major campaigns are now run almost entirely by professionals, and No Place for Amateurs details the skills, strategies and methods-and the extraordinary resources these require-to provide an expose of the highly sophisticated techniques used to reach and persuade voters. As this revealing volume makes clear, the more the candidates turn to sophisticated and unethical tactics, the less they focus on the concerns of the voters. Illuminating this dark underside of American politics, NoPlace for Amateurs offers fascinating, behind-the-scenes look at all the stages of the modern, highly professional campaign.
Additional Product Features Dewey Edition. What has changed? Modern Campaigns 3. Political Research 5.
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Re-engineering politicians: How activist groups choose our candidates—long before we vote
Direct Mail and Telemarketing 8. Referenda, Initiatives, Politics and Ideas His most recent book, Campaigns and Elections: What Everyone Needs to Know Oxford, October , gives readers an informative roadmap to the often complex and confusing world of modern political campaigns. Dennis has also written Democracy for Hire: A History of American Political Consulting Oxford, , a major contribution to the study of political consulting and its impact on campaigns and elections.
Brown, of Campaigning for President Routledge, Dennis lives in Denver, Colorado, with his wife Pat and their dog Jake. For fun, he is trying to read and write Chinese and learn how to juggle. Much harder than writing books! Are you an author? Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography.
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